Same Name Different Game

Game Package: Adobe Illustrator, Felt, Cardboard. Plastic model (Cows): Prototyping resin, Carbon 3D printing, Sharpie. Posters: Adobe Illustrator.

The artwork addresses how problematic industrialized farming is and how it negatively affects us and the environment. Generally, when we hear the word “farm”, we tend to think of something like the image on the packaging of the game here called “Happy Farm”. However, the reality is more like the other game here called “Factory Farm”. I wanted to create something that visually compares the two types of farming and make the audience become more aware of the stark reality.